5.23.2005

High cotton

No matter what the commercials say, we have always wondered how undetectable feminine product packaging can be when its "new, improved, discreet" carrying cases are televised throughout the day and displayed in print ads everywhere. Really now! If a wad of cotton slip-covered in pastel plastic flies out of a purse, chances are its a mistake and someone is walking away embarrassed! Well kudos to Dittie for their innovative and creative approach to feminine protection! Given the presentation, who cares if a potential new boyfriend sees you in the checkout lane with a box set of these necessities!

The fresh approach to an age old business is great and definitely goes against type. Especially since each individual Dittie has a fortune cookie style message on its wrapper. Give them as much exposure as possible by doing what we do. Troll E-bay, antique stores or medical supply sources for vintage glass canisters created to hold gauze or cotton. You know the kind you see in your doctor or dentist's patient rooms with a label affixed and a chrome dome. Snag a few and fill them up with individually wrapped tampons or pads. Then display the canisters wherever you feel comfy in your bathroom. If it's in the back of a towel closet and no one sees them but you, that's still enough to make you smile at a time of the month when you probably need it the most. And in the awkward case that someone is snooping around, it will be hard for them not to give themselves up by commenting on your sense of humor -- and style.

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